Graphic designers

Consult with clients to establish the overall look, graphic elements and content of communications materials in order to meet their needs

Determine the medium best suited to produce the desired visual effect and the most appropriate vehicle for communication

Develop the graphic elements that meet the clients' objectives

Prepare sketches, layouts and graphic elements of the subjects to be rendered using traditional tools, multimedia software and image processing, layout and design software

Estimate cost of materials and time to complete graphic design

Use existing photo and illustration banks and typography guides or hire an illustrator or photographer to produce images that meet clients' communications needs

Establish guidelines for illustrators or photographers

Co-ordinate all aspects of production for print, audio-visual or electronic materials, such as Web sites, CDs and interactive terminals

Work in a multidisciplinary environment

Supervise other graphic designers or graphic arts technicians.

Illustrators

Consult with clients to determine the nature and content of illustrations in order to meet their communications needs

Develop and produce realistic or representational sketches and final illustrations, by hand or using computer-assisted design (CAD) software, for printed materials such as books, magazines, packaging, greeting cards and stationery

Assist in developing storyboards for electronic productions such as multimedia, interactive and digital products and television advertising and productions

Produce 2-D and 3-D animated drawings or computer illustrations

May adapt existing illustrations.